@MAKESPRINGHILL
'The Program'

To launch The SpringHill Company’s social based makers empowerment brand @makespringhill we decided to go analog and put out a limited run magazine. The idea was to create a lasting testament to a moment in time by way of a fomo inducing piece of merch.
Each year’s issue gives flowers to the emerging makers and creators the team at SpringHill love as a way of validating our claims to have our finger on the pulse of culture. We even had Kid Super highlighted as one to watch 2 years before he rose to the heights of LV glory!
For each cover we had a young artist do a portrait of their hero in their own signature style. Issue one had an oil painting of LeBron by a recent grad of the Cleveland Institute of Art, and issue two was a sculpture of Hebru Brantley by a young Chicago duo he’d mentored at art school.
I oversaw the first two iterations of the project, which has become an annual Art Basel drop for the company.