MYER
‘Share the joy’

How do you remind people that a once iconic department store is the place to get your Christmas gifts AND drive footfall to their bricks and mortar locations?
You release a limited edition plush toy that’s a metaphor for the hardest person in your life to buy gifts for of course.
(oh and you give it a fun personality and plaster it on every consumer touchpoint via a bold and dynamic design system design to cut through the cheesy schmaltz during the busiest retail period of the year)

(apologies for the terrible photography, but look, we made a toy and sold it in-store!)