FORTNITE x THE WORLD

Fortnite is all about the characters.
While at Robot I got tasked with increasing the game’s cultural relevancy by promoting their athlete, fashion and entertainer partnerships.
I got to make campaigns for LeBron James, The Weeknd, Coachella, Naomi Osaka, Giannis Antetokounmpo, Ralph Lauren Polo,
The Kid Laroi, Patrick Mahomes, Wu Tang, Naruto and plenty more.

RALPH LAUREN POLO
'When Two Become One’

For Polo’s first foray into the metaverse we kept things easy and simply convinced Ralph himself to allow us to fuck with his iconic logo.
The first time that’s ever happened in the brand’s 50 year history.

FORTNITE CHAMPIONSHIP SERIES
'Party in the eye of the storm'

Fortnite wanted to give their e-sports final a makeover that would give casual fans a reason to tune in.
Obviously any big final needs a halftime show, so that’s what we pitched.
We worked with their team to find a suitable PG talent (Lil Uzi’s dreams where dashed last minute), create the visuals, choreography the show and the broadcast plus all the usual promo stuff around it.

THE KID LAROI
'Battle of the Laroi’s'

I’ll get around to a proper write up eventually, but essentially The Kid Laroi was entering Fortnite with a music experience and two outfits.
So we thought why not have the two sides of The Kid Laroi wage battle for his soul?

We sent out a black light graff’d up seeding kit complete with throwback CD

And then we obviously had to get Kenny Beats together with Vince Staples to play the experience and then make a trap remix of The Kid Laroi’s music using Fortnite sound effects.

KHABY LAME
'The Simplifier'

TikTok icon Khaby Lame enter the Fortnite as part of a season launch battle pass. We leaned into Kaby’s trademark goofy ‘there’s an easier way’ humor to make him part of the season’s heist theme for the trailer and supported it with a bunch of TikToks centered around his journey into the game.

GIANNIS ANTETOKOUNMPO
(we didn’t name this campaign)

To announce Giannis’s arrival we had his Greek and Nigerian selves bond over their mutual admiration and shared pronunciation problems while dropping into the game. We took the amazing outfits the iconic team at Ironhead Studios fabricated for the film to Fiserv Forum for a fan photo moment and extend the world of our campaign into Fortnite with a modified capture the flag mini-game.

NAOMI OSAKA
'An Original Spirit'

To celebrate Naomi Osaka’s arrival in Fortnite, we created a campaign that showcased her many different influences and passions.
Our launch film told her story in her words.

We put up a one off mural near some of her favorite stores on Melrose to give her something special to flex on social.

And we collab’d with 3 female artists to create works that were inspired naomi's outfits.

We chose Nicole McLaughlin, Britney Tokyo and Keia Kodama based on Naomi’s passion for sustainability, nails and sneakers.

WU TANG
'Journey to the 37th Chamber'

To launch the Wu Tang partnership we made an 8 minute long homage to classic Kung Fu films, shot entirely in Fortnite and VO’d by Rza and Young Dirty Bastard.

And we took the campaign to the streets with nation wide paste ups that remixed iconic Wu_Tang lyrics with Fortnite slang

NARUTO
'Seek The Ninja Way'

To announce the arrival of beloved anime Naruto, we seeded a select group of tastemakers at the intersection of gaming and culture an over-sized Fortnite x Naruto bento box that extended Naruto lore by creating a new village of ninjas.

Inside they discovered a chūnin flak jacket and ninja headband that teased Naruto’s in-game arrival.