SOME BITS ‘N BOBS

I’ve learnt it’s always good to have some hyper specific category experience on hand when you’re freelancing/job hunting, so here’s a broad range of stuff I’ve made that I have a soft spot for.

@MAKESPRINGHILL
'The Program'

To launch The SpringHill Company’s social based makers empowerment brand @makespringhill we decided to go analog and put out a limited run magazine. The idea was to create a lasting testament to a moment in time by way of a fomo inducing piece of merch.
Each year’s issue gives flowers to the emerging makers and creators the team at SpringHill love as a way of validating our claims to have our finger on the pulse of culture. We even had Kid Super highlighted as one to watch 2 years before he rose to the heights of LV glory!
For each cover we had a young artist do a portrait of their hero in their own signature style. Issue one had an oil painting of LeBron by a recent grad of the Cleveland Institute of Art, and issue two was a sculpture of Hebru Brantley by a young Chicago duo he’d mentored at art school.
I oversaw the first two iterations of the project, which has become an annual Art Basel drop for the company.

SCHWEPPES x NGV
'Soft'

TRESEMME
'Work it between washes'

Tresemme wanted to raise its profile with a cheeky campaign that gave the brand a stronger voice. 
So we made one night stand and binge drinking jokes along with painting a trap for basics.

CORE
'Life is a balancing act'

Core is a premium water that is perfectly pH balanced to match you body’s ideal pH level.
We were tasked with creating a social content driven campaign with their celebrity investor and spokesperson, Demi Lovato.
Our idea 'Life is a balancing act'  tapped into Demi’s very public sharing of her ongoing struggles to find balance in her life and called on people to 'Find their balance' across 10 online films, along with POS and OOH.

KINDER
'A little surprise goes a long way'

We launched Kinder Joy in the USA with the tag line 'A little surprise goes a long way'.
Designed to remind Moms to take some time out to bond with their kids,
this line was also the guiding principle behind our activations across the year. 
We began with a press event where we delivered the first shipping container filled with Kinder Joy eggs
and followed it up with a public reveal at the Oscars featuring an integration into the E! Red Carpet Show
and a spot that Leslie Jones called a 'dope-ass commercial'.

FRONTLINE PLUS
'Protection'

Dogs do more than just love their owners, they also do their best to protect them.
So it makes sense that dog owners should return the favor.

VIRGIN MOBILE
'A fair go for all'

As part of the 'Fair go for All' campaign, our earnest hero 'Robin da Hood' went around Australia making life fairer for Virgin Mobile customers. 
One of these things he did was handing out stacks of stripper dollar style refer a friend vouchers to new customers.