BMW

A range of origination and adaptation of global assets made for the Australian and NZ markets.

X-Range

The X-Range is BMW’s sales workhorse. But the ads were seen as boring. So they asked us to come up with a more interesting way to showcase the car. But without shooting anything. So we lent into the X and gave it a slightly trippy kaleidoscopic treatment designed to be eye-catching and more vibrant than the brand’s usual staid look.

i-Series and 1-Series ‘Journeys’

M-Series Reboot

The iconic M-Series performance sub-brand had dropped off in relevance. Ahead of the motor racing season we created some assets designed to reeducate and reinvigorate. We leaned into the M-series logo to create a visual device that tied everything back to the brand.